Twitplomacy: Social Media as a New Platform for Development of Public Diplomacy

s (WPSA) Copyright The International Journal of E-Politics (IJEP) (ISSN 1947-9131; eISSN 1947-914X), Copyright © 2015 IGI Global. All rights, including translation into other languages reserved by the publisher. No part of this journal may be reproduced or used in any form or by any means without written permission from the publisher, except for noncommercial, educational use including classroom teaching purposes. Product or company names used in this journal are for identi cation purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. The views expressed in this journal are those of the authors but not necessarily of IGI Global. Research Articles 1 Using Twitter in Political Campaigns: The Case of the PRI Candidate in Mexico Rodrigo Sandoval-Almazan, Autonomous University of the State of Mexico (UAEM), Toluca, México 16 Twitplomacy: Social Media as a New Platform for Development of Public Diplomacy Shumin Su, Department of International Politics, School of Law and Politics, Beijing International Studies University, Beijing, China Mark Xu, Portsmouth Business School, University of Portsmouth, Portsmouth, Hampshire, UK 30 Tweeting Negative: Determinants of Negative Campaigning in the 2011 Gubernatorial Elections Marija Anna Beka go, University of Southern Mississippi, Hattiesburg, MS, USA Allison Clark Pingley, University of South Carolina, Spartanburg, SC, USA 42 From Street Protests to Facebook Campaigns: Political Cynicism, Ef cacy and Online Political Engagement of Sri Lankan Students Chamil Rathnayake, University of Hawaii, Honolulu, HI, USA Table of